Social media can help you find the right talent for your business. Here are 5 things you can do right now to get you off on the right foot.
1. Create a LinkedIn Company Page
LinkedIn is a foundation social media tool for recruitment. And, your first step should be to ensure your LinkedIn Company Page is built and complete. We often see pages that are built but don’t function well. Make sure you’re across the following:
- Make sure you’re presenting your brand. Include your logo, hero image, brand name and description.
- Ensure your ‘About Us’ section is up to date and accurate.
- Then make sure you post content.
We have found that more than 9 out of 10 of companies we work with use LinkedIn as part of their recruiting process.
2. Use Twitter Hashtags
Hashtags are a great way to help people find you and the roles you’re advertising. Think about creating a hashtag that promotes you’re employer brand. For example, for our brand if we were recruiting we would use a hashtag something like #WorkingAtPaulGreening. Then build a hashtag for you’re job openings. Again, we would use something like #JobsAtPaulGreening.
Next, use hashtags that are actually specific to the roles you’re recruiting for. Again, we would use hashtags such as #recruiter and #candidatemanager.
3. Involve your employees in your social media
Those businesses that involve their employees in their social media strategy do create an absolute advantage. You’re top employees actually know many of the people you’re looking for next. Their networks are rich with talent. Involve them in your content strategy. Give them the tools to share your employer brand. One of the upsides of this is your content becomes authentic. People believe people not brands.
4. Use Facebook Live
Facebook Live is a great way to hold open Q&A sessions with your broader community. Make sure you set a consistent day and time each week and encourage people to join you and ask questions right there on Facebook Live. This gives potential employees a real look at what it would be like to work with you in a timely and authentic way.
5. Be real
This is often a challenge for large brands who sometimes struggle to be authentic. One of the upsides of social media is that it is in real time and at times can be raw. Often you will feel you can’t hide. To make the most of social media have a ‘social media strategy’ this will help you navigate the difficult topics and discussion and ensure you get the most out of social media.